A question experts are often asked is: I am looking for a publisher, but how do I find it? The short answer to that question is: Think of it as a job application. When applying, you respond to positions and companies that suit you and to whom you fit your turn. To find out, you need to delve into the relevant employer and make sure that your overall presentation matches the employer so that it becomes clear that you are the ideal candidate. When approaching a publisher, it actually works the same way: you look for a publisher that fits your manuscript and then you convincingly show the publisher that your manuscript has the potential to become a successful book. The long answer we give non-fiction authors is tailor-made advice that revolves around the five steps below. For a book creator this is a very important matter.
Determine the added value of your book
Publishers carefully compile their range. They have their own contacts and channels for this and are not really interested in manuscripts from authors who have not published before. The quality is too variable for that. In addition, the publishing world has been struggling for years. Turnover is under pressure, while fixed costs continue and even increase. As a result, there is less room for investment risks. A publisher takes a considerable risk by publishing a book by an unknown author: editing, design, production, distribution and promotion costs time and money. More than ever, a publisher wonders