Young and Growing Marketing Channel Instagram is one of the most popular social media channels. The photo sharing service is a fast-paced social channel that will surely have something for everyone. Stunning landscapes, company staff, everyday commutes, decor, music, fashion and family are all represented on Instagram. There are as many styles as there are users. You will also need to know how to get instagram followers .
Remember the hashtags
With hashtags or keywords you will be found. You should add at least a few hashtags to each image, the most common being around 5-10 keywords. You can search for the most popular keywords in your industry by searching on Instagram and researching profiles of competing companies. Do you want to be found with English keywords, or maybe both? The bottom line is that the keywords you use are relevant. Weddings like #love and #selfie are certainly popular, but are they relevant to finding your business?
In addition, it is a good idea for the company to define a custom keyword. At its simplest, it’s just a business name, but it’s good to see if that keyword already has some kind of material on Instagram. If this is already a particularly popular hashtag, you might want to come up with a variation.
We’ve got the keyword #sound, which we particularly add to the pictures that represent it. In addition to the company profile, our employees use the keyword in their personal Instagram accounts. Nowadays, most Instagram users add hashtags instead of captions as a separate comment below the photo. This way, the keywords are as if hidden in the comment section of the image, and the caption becomes clearer when it is not disturbed by a long string of keywords.
Invest in pictures
There are visual people who love beautiful pictures on Instagram. If you want to succeed on Instagram, you should pay special attention to the quality of the images. Usually just a quick snapshot is not enough and you should also improve your image with an image editing software before uploading to Instagram.
This is certainly a matter of course for many, but did you know that you can also add pictures taken with a SLR camera to Instagram? If professional equipment is possible, it is definitely worthwhile. If you can hire a professional photographer to take regular pictures of your company’s products, employees and workspace, even better.
Activate followers
You can try activating your followers by asking a question related to the image or its subject matter in the caption. The questions should be kept as stimulating and simple as possible so that the threshold for comment is not raised too high. At its simplest, you can ask followers to comment with emojis.
Instagram Stories can also act as a channel for activating followers. For example, you can ask your followers on the Store to comment on your most recent photo. This works especially well for users with particularly committed Instagram followers. In addition, you can try different Instagram sweepstakes to activate followers and gain new followers.
The face sells
People and stories behind the companies are interested. For example, you can make short staff presentations on Instagram to introduce employees to followers. The familiar faces also inspire old followers to like and possibly even comment on publications. It’s nice to see material from your regular work routine on Instagram, and take pictures as you represent your employees at events.
