According to E-bit, a company specialising in virtual commerce, in the first quarter of the year, e-commerce had a nominal high of 1% in sales compared to the same period analysed in 2018. The right formula negocio online worked there.
Many people choose to create a virtual store because they believe it to be simpler than maintaining a physical point. According to Adriano Campos, a consultant, this is a common mistake. Having e-commerce is as complex as a shop on the street. Going to a digital platform brings challenges, but it also brings some flexibility to the place and routine of who will be ahead of the business.
Check out tips to get your e-commerce on the right foot.
- Write a written plan
Put all the questions that involve a business at the tip of the pencil. Depending on the type of trade, there is no need for a physical structure, and this reduces costs, but you have to plan everything in the same way. The document should contain information on logistics, inventory, potential market, types of products that will go on sale, area of operation and investment values.
- Look for information about the technologies
It is important to know the platforms and technologies available for acting in the digital environment and to check which one is better suited to your business model. The entrepreneur can opt for a proprietary platform or rent a pre-existing one but must know how the functions of each of them work before investing.
- Make sure your platform can integrate
It is crucial to choose a platform with a technology that is capable of integrating other systems such as inventory management and invoice issues. If there is no suitable service for your idea, consider hiring a specialised company. Some ready-made templates have this problem, and the entrepreneur cannot integrate any.
- Define patterns of navigation and layout
The entrepreneur needs to define well the visual communication points of the site: what pages will have, such as navigation architecture, layout style, visual and colour pattern and typography and how they will be placed the pictures. According to Campos, the design options are numerous, in the case of an online store. The owner has a lot of openness to use creativity more massively. Some even opt for the production of videos; you can vary a lot.
- Draw a plan to start producing content
With the structure set, it’s time to start feeding it. In addition to the photos, descriptions and values of the products, the entrepreneur must invest in the production of content for the website. It is worth betting on photos, banners and advertising on social networks to attract consumers.
- Organise well operation and logistics
For the store to run, it is necessary to know how the business will operate on a day to day basis. Consider issues such as distance service, which can be done by phone, email or even WhatsApp. Do not forget the issues related to transportation, freight and packaging. The e-commerce owner needs to establish whether there will be promotions with free shipping, for example. All of these questions need to be raised.
- Do digital marketing
A good digital marketing and the dissemination of your website help bring a return. Determine how the disclosure will be and which communication channels will be used. With the crisis, consumers are on the brake. They will do a lot of research to have the best offer, and the internet enables us to research and compare very quickly. It is good to keep online marketing well adjusted.